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OUR SKILLS

Medialliance uses its 360 media expertise to create synergy between traditional and digital media in order to achieve your objectives.

Our know-how allows us to set up major media projects.

It is essential for Medialliance to be involved throughout the project in order to ensure its smooth running and success.

MEDIA

  • Television
  • Radio
  • Out-of-Home
  • Print (newspapers et magazines)
  • Digital (display, video, SEM, programmatic buying, mobile, social media)
  • Direct marketing
  • Media creativity

RESEARCH AND ANALYSIS

Objectively established media strategies thanks to renowned databases to get to know your current and potential consumers well.

  • Qualitative and quantitative research.
  • Analysis of purchasing behavior and media habits.
  • Identification of main interest.
  • Choice of the best channels to reach them.

MEDIA PLANNING

A team of 360 media planners perfectly combining the power of traditional media and the efficiency of digital media for perfect optimization of results in an increasingly complex media universe.

  • Commit to the development of your communication objectives.
  • Construct a communication approach that integrates with other marketing initiatives so that the brand image remains consistent in the eyes of the consumers.
  • Choose the optimal media combination to carry your advertising message, generating an elevated impact and a better return on investment.
  • Produce a detailed calendar of your media placements with complete transparency.

NEGOTIATION AND MEDIA PURCHASING

Experienced specialists who can make the most of every dollar, no matter the size of the budget.

  • Get the best rates.
  • Analyze media proposals and objectively recommend the best partnerships.

DIGITAL EXPERTISE AND OPTIMIZATION

A dedicated team, perfectly integrating digital with traditional media, to increase the efficiency of contact points and make them work together. Continuous work during the campaign to ensure yields in real time.

  • Take advantage of the DSP Medialliance platform allowing the purchase and optimization of programmatic campaigns to reach your target effectively.
  • Analyze the results and learn from them thanks to our mastery of Google Analytics.
  • Optimize in real time to ensure the effectiveness of campaigns (banners, video, SEM, programmatic purchase, mobile, social media).
  • Ensure the results and the effectiveness of campaigns through internal management.

CONTROL

A control process inegrating different tools such as:

  • Detailed blocking chart
  • Purcharse authorizations
  • Broadcast times
  • Systematic monitoring of campaigns
  • Campaign reports
  • Television/radio post-analysis
  • Detailed budget control